Thursday 14 November 2013

Discover Dogs 2013 - Earls Court

The preparation for a big show like Discover Dogs starts at least 6 months before we get there to set up.
It is a huge commitment to show there, as the costs of the stand and staff alone can be near £2000!  Many see it as a promotional cost and feel overjoyed if they can make their stand money back... but luckily we always do OK there and you are lovely to us - would be hard to do so much work just for a smile.
Holly&Lil have been at Discover Dogs since our very first year and have always thoroughly enjoyed it.  It is quite different from Crufts, where there are many dog owners who understand the quality of our work and the fact that, though our lovely collars look like fashion items they are designed and used by REAL dogs everyday.  At Discover Dogs we get a chance to introduce ourselves to many people who may not even have their dog yet.  It can be hard to explain why our collars are so fab but thankfully many of the breeders have Holly&Lil collars so the public get a chance to see that many 'experts' endorse  us. These Breeders and Show people buy from us, we are too small a company to hand out freebies but we are so grateful for their support.  THEY JUST GET US!
We arrive at DD on the Friday and set up usually takes 6-7 hours.  We have never favoured slat wall and such but Lordy it would be easier.  We all have our set tasks and Connor and Chelsea launch straight into Glass cabinet building whilst I get Lights up...
By the end of the day we are tired but happy!  
Our new collar the Union Rose takes pride of place
The next day as show gals me and Chelsea and Concha take to the stand - and creepily seem to be smiling at you all from every angle ........ SCAREY!!!!!!!!
We have so many of you come and say hello even if you are not buying though we are happy when you do
Simba always come to say hello with his wonderful owners Daniel and Christine who have become great friends.
The Hills and their puglets are always welcome

Claire and Beth, our Discover Dogs tickets winners,  came  and said hello.  Claire worked out what she wants 'next time' but Beth could not resist one of our new Black Ice collars for her teeny wee Nessa.

Holly dog herself made an appearance and had a lovely time,  despite the fact there were dogs everywhere, not her favourite thing.  Still she found so many people to play ball with that she was happy!  Noone believed her age she was running around like a PupStar.  Minnie who she 'tolerates' from our shop came down and of course Simba who she has a massive CRUSH on!

We must thanks Elaine from Snugglepugs who had an army of puglets in our collars and also Joanne and Anna, the Barking Blondes, both Molly and Mathilda were in their H&L's.
We try to make shopping at our stand as enjoyable as at our shop.  All Els Angels are well informed and rather charming I think?
I guess one of our real highlights was accepting our Somewhere on the High Street Open for Dogs Award 2013/4. ( More of that later)... I loved winning this as it is a HUGE pat on the back and loud cheer for all my wonderful Els Angels at Bermondsey Street.  I had a dream how my shop should be and they have made it come true.  I thank them and love them for it!!!!!

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